This article deals with the relevant SEO meta tags that are relevant for online marketers and search engine optimizers. Which meta tags should you optimize for SEO?

In addition to the HTML title or title tag, which is extremely valuable for the Search engine optimizationthere are other tags that are of the highest relevance for search engines. In this article, we’ll look at the most important SEO meta tags. Which of them are relevant for search engine optimization and how can we control various content?

What are meta tags anyway?

Meta tags are invisible references in the <head> area of ​​a website and can convey various information to machines and robots with which they can work. The technology dates back to the 1990s, when search engines and other software were not yet mature enough to make their own decisions. Back then, as now, these decisions or information were often communicated to them via meta tags.

Search engines and websites still react to some meta tags and influence the presentation of our search results, e. B. on Google, Bing and other search engines. So a few certain SEO meta tags are also relevant for the optimization of the website.

How is a meta tag usually structured?

Meta tags are usually integrated in the HTML as follows:

Whereby the name of the meta tag should have a fixed content and the content sometimes also has a fixed definition, while others can be arbitrary text. To do this, let’s take a look at the SEO meta tags in detail below.

Do meta tags influence the ranking?

When we talk about influencing the ranking – that is, the shifting of positions – then in almost all cases with meta tags the answer is no . And the very few exceptions are, firstly, almost irrelevant in search engines and, secondly, they definitely do not refer to Google, because Google ignores the meta tags as a direct ranking factor throughout. Roughly, you can say that we don’t get a significant ranking boost from any of the meta tags.

But: If a corresponding position in search engines is obtained, it has a direct impact on the searcher. And that can lead to an increase in the click rate of the search result. This is called an optimization of the click through rate , or CTR for short . SEO is not only about increasing the positions in search engines, the searchers must also want to click on the search result. Optimizing theClick-through rate should be with the OnPage optimization must also be taken into account.

Is the title a meta tag?

The HTML title or title tag does not belong to the category of meta tags. Nevertheless, this is an important ranking factor and should be taken into account when optimizing the SEO meta tags. You can find more information on optimizing the title tag on the pageTop search result snippets.

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SEO WIKI: THE MOST IMPORTANT META TAGS FOR SEARCH ENGINE OPTIMIZERS

SEO META TAGS

[2020 Edition] This article deals with the relevant SEO meta tags that are relevant for online marketers and search engine optimizers. Which meta tags should you optimize for SEO?

In addition to the HTML title or title tag, which is extremely valuable for the Search engine optimizationthere are other tags that are of the highest relevance for search engines. In this article, we’ll look at the most important SEO meta tags. Which of them are relevant for search engine optimization and how can we control various content?

  1. vioma GmbH
  2. Search engine optimization wiki
  3. Meta tags

Table of Contents

QUESTIONS AND ANSWERS

  1. What are meta tags anyway?
  2. How is a meta tag usually structured?
  3. Do meta tags influence the ranking?
  4. Is the title a meta tag?

FURTHER INFORMATION

  1. SEO Meta Tag: Meta Description
  2. Meta keywords – deposit search terms
  3. Meta Robots – Google and Bots control
    1. Meta Robots: noindex
    2. Meta Robots: nofollow
    3. Meta Robots: NOODP and NODIR
    4. NEW: Meta Robots max-snippet
    5. NEW: Meta Robots max-video-preview
    6. NEW: Meta Robots max-image-preview
  4. Social Share Meta Tags
  5. Facebook Open Graph
    1. Facebook: og: title
    2. Facebook: og: image
    3. Facebook: og: type
    4. Facebook: og: url
    5. Facebook: og: site_name
    6. Facebook: og: description
  6. Twitter meta tags
    1. twitter: card
    2. twitter: title
    3. twitter: description
    4. twitter: image
    5. twitter: site
    6. twitter: creator
  7. SEO advice

What are meta tags anyway?

Meta tags are invisible references in the <head> area of ​​a website and can convey various information to machines and robots with which they can work. The technology dates back to the 1990s, when search engines and other software were not yet mature enough to make their own decisions. Back then, as now, these decisions or information were often communicated to them via meta tags.

Search engines and websites still react to some meta tags and influence the presentation of our search results, e. B. on Google, Bing and other search engines. So a few certain seo professional in delhi are also relevant for the optimization of the website.

How is a meta tag usually structured?

Meta tags are usually integrated in the HTML as follows:

<html>
<head>
<title>HIER IST DER TITLE – vioma GmbH</title>
<meta name=”METATAGNAME” content=”METATAGCONTENT” />
[…] </head>
<body>
[…] hier ist der restliche sichtbare Bereich der Website […] </body>
</html>

Whereby the name of the meta tag should have a fixed content and the content sometimes also has a fixed definition, while others can be arbitrary text. To do this, let’s take a look at the SEO meta tags in detail below.

Do meta tags influence the ranking?

When we talk about influencing the ranking – that is, the shifting of positions – then in almost all cases with meta tags the answer is no . And the very few exceptions are, firstly, almost irrelevant in search engines and, secondly, they definitely do not refer to Google, because Google ignores the meta tags as a direct ranking factor throughout. Roughly, you can say that we don’t get a significant ranking boost from any of the meta tags.

But: If a corresponding position in search engines is obtained, it has a direct impact on the searcher. And that can lead to an increase in the click rate of the search result. This is called an optimization of the click through rate , or CTR for short . SEO is not only about increasing the positions in search engines, the searchers must also want to click on the search result. Optimizing theClick-through rate should be with the OnPage optimization must also be taken into account.

Is the title a meta tag?

The HTML title or title tag does not belong to the category of meta tags. Nevertheless, this is an important ranking factor and should be taken into account when optimizing the SEO meta tags. You can find more information on optimizing the title tag on the pageTop search result snippets.

Use recommended

Meta Description – The description of your website

Text can be stored in the meta description that plays an important role in search engine output. The description entered here corresponds, for example, to the black text of the search result displayed on Google:

Tips for optimizing the meta description

  • The meta description is displayed as black text in search engines. However, the length of the text is limited to approximately 145 to 160 characters. When optimizing, we therefore recommend using the 150 words in the meta description.
    • In the mobile search, the max. Number of characters further restricted; sometimes no more than 100 characters are displayed, depending on how many additional elements are still displayed (preview image, anchor links, scheme and the like).
  • The meta description can be represented by various → HTML special charactersbe visually upgraded.
  • With some bookmark servicesor with some browser bookmarks , the meta description is automatically created as additional information.

Note: As with the Title tag is tied to the meta tags to the presentation of accurate data no search engine . This is especially true for the meta description. If a search engine such as Google decides that the content of the respective website is better suited for the output, the search engine also takes a content that deviates from the meta description.

Note # 2: The meta description is not a direct ranking factor on Google . Unfortunately, this myth is persistent.

Meta keywords – deposit search terms

The meta tag for keywords , or meta keywords for short , is rarely used today. Google completely ignores the SEO meta keywords. And for all other search engines (like Bing) it is questionable whether it will be used for the calculation at all and even if they only play a significantly subordinate role in the ranking. If you put the ratio of Google’s market shares to other search engines in relation to this, the meta keywords do not play a positive role for us in terms of effort-benefit.

Some content management systems can use meta keywords automatically. The keywords in WordPress (in combination with an SEO plugin) are automatically stored as meta keywords. Effectively they make no difference, but they don’t do any harm either.

However, meta keywords still provide a marginal advantage. If the user saves the page as a bookmark, the browser also saves the meta keywords. As a user, you can therefore search for bookmarks more easily if you create a lot of them.

Meta keywords are usually not displayed visually on search engines.

 

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